Our Team

James Powrie

Acting CEO

James went to a school career evening in 1984, and 3 weeks later was pruning trees for the NZ Forest Service.  The smell of pine pitch and native bush did the rest.

Work at Carter Holt Harvey, Rayonier, Interpine and HB Regional Council, followed land science and forestry science degrees.  He now operates RedAxe Forestry Intelligence and supports the HB Forestry Group and others with Forest related project management.

James thinks he made an ideal career choice and enjoys supporting others to choose a life in the forest and making the forest industry a better thing.

Damon Wise


Damon’s forestry journey encompasses ten years of doing the mahi in harvesting operations around the country before gaining further tertiary qualifications and settling into logistics and operational management roles at Pan Pac Forest Products Ltd for the last twenty years.

Damon understands the value the forest industry brings to Hawkes Bay and is passionate about ensuring it continues to deliver sustainable benefits to the wider community.

Matthew Croft


Matt has been part of the Hawke’s Bay forest industry for over 15 years the last 10 of which have been with Rayonier Matariki Forests where he is presently regional manager for the Hawke’s Bay & SNI regions. He has a Forestry Science degree from Canterbury University.

Matt has held varied forestry roles during his career including; forest management, woodlot harvesting, harvesting management, log sales, and as a resource manager for a plywood mill.

He sees the Hawke’s Bay Forestry Group as an excellent opportunity for regional forestry companies to address common issues that affect this growing industry.